Urja on Outlook Magazine: Healing Crystals Meet Modern Jewellery

We are delighted to share that Urja by Zariin was recently featured in Outlook Luxe, one of India’s most respected lifestyle and luxury magazines. The article, titled “Jewellery That Can Heal You”, explores a rising trend in the world of accessories — healing jewellery — and highlights how Urja’s unique approach is redefining what jewellery can mean in today’s world. Outlook Luxe

Redefining Jewellery: From Adornment to Healing

In the Outlook Luxe feature, the focus is on a question many are beginning to ask: Can jewellery really heal you and make you a happier person? The article delves into the idea of healing crystals not just as ornamental pieces, but as intentional tools designed to support well-being. Urja by Zariin is showcased as a leading example of this evolution — blending contemporary design with mindful energy and purpose. Outlook Luxe

Mamta Gupta, co-founder of Urja by Zariin, shared her perspective on the label’s philosophy with Outlook Luxe. She explained that Urja wasn’t created to impose belief systems, but to offer an experience — one where jewellery becomes a way to “support well-being” and nurture personal energy, intention, and clarity. Outlook Luxe

Where Urja Comes From: A Deeper Purpose

The feature traces the origin of Urja back to a time when the founders — sisters Mamta and Vidhi Gupta — were exploring yoga, meditation, and intentional living. During a chakra-healing session, they encountered crystals on a deeper, more introspective level — not just as beautiful stones, but as energetic companions in their own healing journeys. Outlook Luxe

This reflective period sparked the idea behind Urja by Zariin: to merge healing crystals with everyday jewellery, creating pieces that are both stylish and supportive of emotional balance, focus, and personal empowerment. Outlook Luxe

Healing Crystals and Their Meaning

Outlook Luxe goes on to explore several of the healing gemstones used in Urja’s collections and the energy they are traditionally associated with — offering readers insights into both crystal healing and intentional design. Outlook Luxe

Some of the key stones referenced include:

• Amethyst — clarity, calm, and stress relief
  
• Moonstone — emotional harmony and new beginnings
  
• Rose Quartz — love, compassion, and emotional healing
  
• Citrine — confidence, joy, and prosperity
  
• Clear Quartz — amplified intention and clarity
  
• Tiger’s Eye — strength, courage, and grounding
  
• Lapis Lazuli — inner wisdom and truth
  
• Black Onyx — protection and emotional resilience
  
• Turquoise — emotional balance and communication
  
• Rhodonite — heart healing and forgiveness
  
• Bloodstone — vitality and stability Outlook Luxe
  
  

These gemstones are thoughtfully incorporated into Urja’s jewellery so that each piece carries not only aesthetic beauty, but a purposeful energetic quality as well — whether it’s calm, focus, courage, or clarity. Outlook Luxe

Where Belief Meets Experience

One of the standout points in the Outlook Luxe article is that healing jewellery isn’t just about belief — it’s about engagement and intentional living. Mamta emphasizes that while belief can deepen the experience of wearing healing gemstones, the real value lies in how consistently a person shows up for themselves — through meditation, intentional wear, ritual, and mindfulness. Outlook Luxe

This perspective reflects Urja’s core philosophy: jewellery isn’t just a trend, it can be a companion in your life’s journey — whether or not you consciously view it through a spiritual lens. Outlook Luxe

Design as the Bridge Between Style and Meaning

While healing crystals and metaphysical associations form the heart of Urja’s creations, the Outlook Luxe feature also highlights another crucial aspect: design. Urja pieces are crafted to be effortlessly wearable — suitable for everyday moments like work, travel, celebrations, or quiet personal rituals. Outlook Luxe

This harmonious blend of contemporary design and traditional gemstone wisdom is what sets Urja apart. Each jewellery piece is born from a clear intention and crafted to make the wearer feel grounded, mindful, and energetically aligned — without ever compromising on style. Outlook Luxe

A New Form of Luxury: Holistic Well-Being

According to Outlook Luxe, a shift is underway in the jewellery industry — one where holistic well-being is emerging as a new form of luxury. In a world filled with lifestyle stressors, having a piece of jewellery that not only elevates your look but also supports your inner emotional and spiritual landscape adds a deeper layer of value to everyday wear. Outlook Luxe

Urja by Zariin is positioned at the forefront of this movement — offering pieces that are as thoughtful in energy as they are beautiful in design. Outlook Luxe

In the Words of Outlook Luxe

The Outlook Luxe writer concludes with a personal reflection: while she may initially have approached jewellery from an aesthetic standpoint, wearing Urja by Zariin pieces made her feel happier — whether that was due to the healing gemstones, the craftsmanship, the compliments, or simply the emotional resonance of the jewellery itself. Outlook Luxe

This sentiment perfectly encapsulates Urja’s ethos — that healing and beauty coexist, and that jewellery can be a source of joy, empowerment, and mindful presence. Outlook Luxe

Celebrate With Us

Being featured in Outlook Luxe is a proud moment for Urja by Zariin — a recognition of the brand’s vision to transform jewellery into something that supports not just style, but spirit.

✨ Explore our healing crystals jewellery collections and discover pieces that resonate with your energy, your journey, and your intentions — just as Urja continues to be featured on platforms like Outlook Luxe that celebrate meaningful elegance. Outlook Luxe