ABOUT US
OUR MISSION
WHY DID WE
LAUNCH URJA?
Urja means energy.
It’s Zariin’s new line of healing and wellness jewelry. centered around nature’s silent healers- crystals. Urja is an ode to the energy that flows through each crystal, and through all us living beings. It is a bridge between the tangible and the ethereal. It is where beauty and healing converge, where each piece is a vessel of ancient wisdom and modern elegance.
The world today is in constant flux, with many people seeking balance, healing, and positivity amidst the chaos. In these times of ceaseless motion and change, we sought to create anchors of tranquility and sources of healing. Urja was born from our deep-seated belief that crystals possess the power to transform lives. We envisioned jewels that are more than adornments—talismans that heal, empower, and guide.
Crystals, revered through millennia, hold the power to align chakras, unblock energy, calm and heal, manifest dreams, and bring clarity amidst chaos. Crystals like AMETHYST for calmness, ROSE QUARTZ for love, MALACHITE for success, and CITRINE for joy have been revered for centuries for their healing powers. Urja channels this ancient wisdom into modern jewelry, making each piece not only beautiful but deeply purposeful. Research has shown that crystals can esonate at specific frequencies, promoting physical, emotional, and spiritual healing. This scientific foundation reinforces our commitment to offering jewelry that serves as powerful tools for wellness. In the relentless pace of modern life, where stress and negativity often eclipse peace, Urja stands for hope and serenity. Our jewels are more than beautiful; they are conduits of energy, bringing the ancient healing power of crystals into your everyday existence.
Urja is for everyone, a gentle reminder of the light within. Whether you are just beginning your wellness journey or are already attuned to the magic of crystals, our collection offers something profound. Each piece is a constant companion, a reminder of your intentions, and a source of positive energy
MEET OUR
FOUNDERS
For over 15 years, Mamta Gupta and Vidhi Gupta have been at the helm of Zariin, a globally recognized jewelry brand that has empowered women to express their unique style through beautifully crafted pieces
COMMITTED TO
SUSTAINABILITY AND CRAFTSMANSHIP
Every Urja piece is crafted with the highest standards of craftsmanship and care, using responsibly sourced gemstones. Our commitment to sustainability extends beyond materials—it's reflected in the way we work with skilled artisans, ensuring fair wages and safe working conditions that preserve traditional craftsmanship. We believe that true healing starts with respect—for the Earth, for the artisans who handcraft each piece, and for you, the wearer. Each gemstone is carefully selected not only for its beauty but for its energy properties, ensuring that every jewel is a harmonious blend of artistry and intention. To reflect our deep respect for you and your investment in Urja, we provide a lifetime warranty on our gold plating. This guarantees that your jewelry will remain as radiant as the day you received it, honoring the trust you place in us. Our intention is for every Urja piece to accompany you on your wellness journey for years to come, becoming a lasting symbol of healing, beauty, and positivity.
AUTHENTICITY MATTERS
Each of our jewels undergoes a rigorous selection process, from sourcing the highest quality gemstones to being plated in 22kt gold. We also provide certification on our crystals, ensuring complete transparency and authenticity. Each crystal jewel carries an authentication certificate that is viewable on the site.
COME, SAY HI!
You can find our healing counters and make your own healing jewel stations in Zariin stores, and select global retailers, like Saks 5th Middle East, Hankyu Japan, etc.
Find Urja by Zariin’s flagship store in Dhan Mill Compound, New Delhi.
