Urja means energy. It is Zariin’s new brand of healing and wellness jewellery inspired and centered around nature’s silent healers - crystals. Urja is an ode to the energy that flows through each crystal, and through all us living beings. Each Urja piece is designed to accompany you on your wellness journey, serving as a lasting symbol of healing, beauty and positivity.

The main idea behind Urja is to create mindful, wellness driven jewellery for the modern world. For over 15 years, Mamta and Vidhi Gupta have been at the helm of Zariin, a globally recognised jewellery brand that has empowered women to express their unique style through beautifully crafted pieces. Their personal journeys healing and wellness drew them deeper into crystals and their magical and transformative healing powers, and that’s how Urja was born.

Zariin has been crafting jewellery for 15 years now and with Urja we take this journey further by blending accessorising with purpose by introducing healing and wellness jewels that resonate with the energy within us. Crystals, revered through millennia, hold the power to align chakras, unblock energy, calm and heal, manifest dreams, and bring clarity amidst chaos. Crystals like Amethyst for calmness, Rose Quartz for love, Malachite for success, and Citrine for joy have been revered for centuries for their healing powers. Urja channels this ancient wisdom into modern jewellery, making each piece not only beautiful but deeply purposeful. 

Urja enables you to explore the world of crystals and well designed healing jewelry from the comfort of your home, from wherever you are! Each jewel comes with authentic gemstones and a promise of lifetime warranty on the plating making it possible to wear your healing jewels without any inhibition and infusing the goodness of crystals in your daily routine.

The main USPs of Urja’s online healing jewellery is well designed pieces, 22kt gold plated,  handcrafted in house by skilled craftsmen, impeccable quality, authentic gemstones and lifetime warranty offered on the plating.

We believe that power of crystals lies in their authenticity. Each of our gemstones are sourced responsibly and ethically that honour the Earth and its resources.

Wipe your healing jewellery after every use. Store it in a cloth pouch or box provided when not in use. Avoid contact with water or perfumes when wearing the jewellery. Cleanse and charge your crystals periodically for an energy cleanse.

All our jewellery is crafted in brass and plated with 22kt gold. The gold plating further adds to the healing benefit of the jewellery.

Yes COD services are available within India. Please check before hand to confirm if the service is available in your area.

To honour your investment in healing jewellery, we offer a lifetime warranty on our gold plating, ensuring your healing jewellery remains as radiant as the day you received it. Even after taking all the care, if your Urja jewels tarnish, you can avail our warranty and send your healing jewellery from re-plating, free of cost and no questions asked.

Each piece of Urja jewellery has been crafted lovingly with hand and each finished jewel goes through several rounds of QC before it reaches you. However, if there is a problem with a product that you have received, you can refer yo our returns and exchange policy for complete information.

Yes, to buy your Urja jewelry in person, you can visit our flagship store at Dhan Mill, Delhi.