FOUNDERS

For over 15 years, Mamta Gupta and Vidhi Gupta have been at the helm of Zariin, a globally recognized jewelry brand that has empowered women to express their unique style through beautifully crafted pieces. With their combined expertise in design and deep belief in the power of self-expression, they have built Zariin into a brand that resonates deeply with modern, confident women worldwide.

Today Zariin sells through over 21 countries worldwide, and global luxury and high aesthetic stores like Saks 5th, Anthropologie have embraced Zariin for years. Their personal journeys of healing and wellness drew them deeper into crystals and their magical and transformative healing powers, and that’s how Urja was born.  With Urjaa, they aim to offer something deeper—jewelry that not just enhances the outer beauty, but serves as a bridge between beauty and wellness, empowering the wearer to connect with their highest self through the healing energies of nature.

Vidhi Gupta, as the Creative Director, continues to lead the design process, ensuring that each Urja piece is thoughtfully crafted with intention and care.

Mamta Gupta focuses on global marketing, bringing their vision of wellness-driven jewels to a wider audience.

Together, their mission is clear: to create mindful, wellness-driven jewelry for the modern world.

Urja pieces not only just enhance your outer beauty; they are tools of transformation, offering healing, grounding, and positivity through the natural power of crystals